Tag Archives: AHP

ISLAMIC–BANK SELECTION CRITERIA IN MALAYSIA: AN AHP APPROACH

Download: PDF Abstract The study of bank selection criteria has received attention from many bank marketing researchers. However, from its inception in three decades ago, this kind of study is still scanty for Islamic banking industry. The purpose of this study was to investigate the Islamic-bank selection criteria, particularly in Malaysia. To accomplish this purpose, …

Factors influencing international students’ choice towards universities in Malaysia

Download: PDF Abstract This paper is aimed to determine factors influencing international postgraduate students in choosing university in Malaysia. Factors such as programs offered, fees, promotion, facilities, prominence, environment, convenience, and scholarship were utilized. A total of 135 international postgraduate students were involved in this study through a direct survey. The percentage technique to extract …